Shannon McCarroll

To launch the new Smash Burger at A&W, we smashed everything. EVERYTHING. All caps!

CD Partner: Skye Deluz
Creative Team: Dan Cantelon & Marc Levesque
Director: Benji Weinstein
Editor: Aaron Dark
Colour & VFX: The Vanity
Audio: Grayson
Photographers: Suech & Beck

They're super absorby.

Art Director: Skye Deluz
Directors: Air Castle @Soft Citizen
Editor: Chris Murphy @Outsider
Online: The Vanity
Audio: Grayson

Coffee jolts the life into you. So why does the coffee industry talk like a gentle hug overlooking a sunset? Kicking Horse was game to change that with their first-ever campaign.

The campaign was recognized in LLB’s Work of the Year Canada 2024, has 2.3M views on YouTube AND just as importantly was featured in Horse Canada Magazine. Yeehaw.

CCOs: Christina Yu & Derek Blais
AD Partner: Skye Deluz
Producer: Demi Veselinovic
Director: The Perlorian Brothers @Merchant
Designer: Jake Lim
Editing: Ben Canny @School
FX: Fable Fx & Rodeo Fx
Post: Alter Ego
Audio: Eggplant
Photographer: Kate Ince @West Side

Canadians know what A&W stands for. But like, do they really?

AD Partner: Skye Deluz
Director: Martin Werner @ Partners Film
DP: Mathieu Plainfossé
EPs: Gigi Realini, Aerin Barnes
Editor: Graham Chisholm
Assistant Editor: Lucas Wurstlin
Colour & VFX/Finishing: The Vanity
Music: Grayson
Photography : FUZE
Photographer: Maya Visnyei

Voice technology doesn’t always work for people with Down syndrome. So, we worked with Google to fix that.

1x Cannes Lion - Gold
2x Cannes Lion - Silver
4x Cannes Lion - Bronze
9x Cannes Lion Shortlists
14x Clios
ADCC, 4 Gold, 5 Silver, 1 Bronze
2x ANDYs
Grand Clio For Creative Use of Data
2023 One Show Penta Pencil
2x One Show Best in Discipline
12x One Show Golds
4x One Show Silvers
1 One Show Bronze
10 Atomic Awards
D&AD Graphite and Wood

And a billion calls from my very proud parents.

The CEO of McDonald's posted a video doing a taste test of a new burger, or as he called it, a "product". In the video, he barely even takes a bite. The internet did their thing.

In under 48 hours, we ideated, filmed, and launched a response video with Allen, A&W's beloved spokesperson.

We parodied the competitor's viral video and showed the world what a taste test looks like when your burgers are as good as they are at A&W. In true Canadian fashion, we even invited the CEO to join us for a burger.

For ROM’s latest membership campaign, we created 5 Immortal Memberships made from 450-million-year-old fossils. Each Immortal Membership comes with a will so that you can pass the membership on, after you pass on.

CCOs: Craig McIntosh + Jaimes Zentil
AD Partner: Elma Karabegovic
Designer: Rasna Jaswal
Producer: Demi Veselinovic
Photographer: Jason Hennessy
Audio: Pirate

Clio / Cannes Shortlist 2023

I had the incredible opportunity of getting to name the first-ever pro women's soccer league in Canada. No pressure. Then, we launched the league with a big bang.

CCOs: Denise Rossetto & Carlos Moreno
Designer: Ben Ruby
Art Director: Skye Deluz

To remind parents how deliciously therapeutic hot chocolate can be, we invented Melt Therapy: an activation where Canadians can melt away the thing we all hate the most - the last couple of years.

We also built a website so anyone in Canada could order a free kit and do some melting at home.

They sold out faster than you can say “Nestle Carnation Hot Chocolate.”

Art Direction/Design: Elma Karabegovic
Illustrators: Viela Design

Throughout our lives, women are surrounded with language that tells us we’re bad with money. It’s time to change that conversation.

We launched with a short film then followed with a petition to eliminate gender bias in dictionaries.

It sparked some great conversation. And even better texts from friends.

Recognition (I’m no gold-digger. But I do dig gold.)

Cannes Lions x2 Shortlists
ADCC - x3 Bronze
ANDY, Bravery - Gold
ANDY, Idea - Gold
Atomic Awards x3
Cannes Lions - x2 Shortlists
CMA 2020, Brand Building - Gold
CMA 2020, Business Impact - Gold
CMA 2020, Engagement - Gold
David Ogilvy Awards 2021 - 3x Gold, 3x Silver
D&AD 2021 - Graphite Pencil
D&AD 2021 - Wood Pencil
Effies Silver x2
Epica 2020, Financial Services Corporate Image - Bronze
Gerety Awards - Silver
Gramercy’s Institute - Best in Show
One Show 2021 - x4 Shortlists
Webby’s - Honouree x2

Scarborough and the Scarborough Health Network are underestimated, underfunded, and the underdogs of Toronto. In their hospitals, they work twice as hard and get half the funding. But it doesn’t slow them down. If you know Scarborough, you know they have this intangible grit, this quiet superpower that helps them defy the odds and jump the barriers.

We successfully raised $168 million.

Clio Health - Bronze for Film Craft
LLB Work of the Year Canada 2024

Drive-thrus aren’t designed for trucks. So, we helped Fountain Tire change that.

Creative Directors: Matt Antonello & Noel Fenn

Recognition:

ADCC, Experiential - Bronze

AdForum 2020 - Most Awarded Globally in the Automotive Category

CMA, Business Impact - Silver

Epica Awards 2020, Experiential & Shopper Marketing - Bronze

MIAs, Best Use of Media - Gold

MIAs, Best in B2B Marketing - Gold

MIAs, Best in Niche Targeting - Silver

MIAs, Best Use of Media in OOH - Bronze

MIAs, Best in Automotive - Bronze

Strategy Awards - Silver

SIA Awards, Acting on Insights - Silver

SIA Awards, Experiential - Silver

SIA Awards, Targeting - Silver

“Whoever listens to a witness becomes a witness.” Our campaign for the Auschwitz exhibition at ROM was inspired by the words of Holocaust survivor, Elie Wiesel.

AD Partner: Skye Deluz
VP of Strategy: Carly Miller
Director: Jeremi Durand @ Skin and Bones
DOP: Jordan Buck
Editor: Steve Puhach
Post: Feather Studio
Audio: OSO

D&AD Shortlist - Direction - Short Form - 2025

Romance is overrated, but bromance?  It's a beautiful untapped well of awkwardness.

For Valentine's Day, we turned Pizza Hut boxes into cheesy cards and got bros to send them to their significant bros.