Coffee jolts the life into you, so it’s never really made sense that the coffee industry talks like a gentle hug overlooking a sunset. Kicking Horse was game to change that with their first-ever campaign.
CD Partner: Skye Deluz
CCOs: Christina Yu & Derek Blais
Producer: Demi Veselinovic
Director: The Perlorian Brothers @ Merchant
Designer: Jake Lim
Editing: Ben Canny @ School
FX: Fable Fx & Rode Fx
Post: Alter Ego
Audio: Eggplant
Photographer: Kate Ince @ West Side
I had the incredible opportunity to get to name the first-ever professional women's soccer league in Canada. Then, we launched the league with a bang. A big bang.
Designer: Ben Ruby
Art Director: Skye Deluz
Yep. They're that absorby. Pools, be warned.
Art Director: Skye Deluz
Directors: Air Castle | Soft Citizen
Editor: Chris Murphy | Outsider
Online: The Vanity
Audio: Grayson
Voice technology doesn’t always work for people with Down syndrome. So, we worked with Google to fix that.
Highlights:
1x Cannes Lion - Gold
2x Cannes Lion - Silver
4x Cannes Lion - Bronze
9x Cannes Lion Shortlists
ADCC, 4 Gold, 5 Silver, 1 Bronze
2x ANDYs
14x Clios
Grand Clio For Creative Use of Data
2023 One Show Penta Pencil
2x One Show Best in Discipline
12x One Show Golds
4x One Show Silvers
1 One Show Bronze
10 Atomic Awards
D&AD Graphite and Wood
And a billion calls from my very proud parents.
For ROM’s latest membership campaign, we created 5 Immortal Memberships made from 450-million-year-old fossils. Each Immortal Membership comes with a will so that you can pass the membership on, after you pass on.
CCOs: Craig McIntosh + Jaimes Zentil
AD Partner: Elma Karabegovic
Designer: Rasna Jaswal
Throughout our lives, women are surrounded with language that tells us we’re bad with money. It’s time to change that conversation.
We launched with a short film then followed with a petition to eliminate gender bias in dictionaries.
It sparked some great conversation. And even better texts from friends.
Recognition (I’m no gold-digger. But I do dig gold.)
Cannes Lions x2 Shortlists
ADCC - x3 Bronze
ANDY, Bravery - Gold
ANDY, Idea - Gold
Atomic Awards x3
Cannes Lions - x2 Shortlists
CMA 2020, Brand Building - Gold
CMA 2020, Business Impact - Gold
CMA 2020, Engagement - Gold
David Ogilvy Awards 2021 - 3x Gold, 3x Silver
D&AD 2021 - Graphite Pencil
D&AD 2021 - Wood Pencil
Effies Silver x2
Epica 2020, Financial Services Corporate Image - Bronze
Gerety Awards - Silver
Gramercy’s Institute - Best in Show
One Show 2021 - x4 Shortlists
Webby’s - Honouree x2
Scarborough and the Scarborough Health Network are underestimated, underfunded, and the underdogs of Toronto. In their hospitals, they work twice as hard and get half the funding. But it doesn’t slow them down. If you know Scarborough, you know they have this intangible grit, this quiet superpower that helps them defy the odds and jump the barriers.
We successfully raised $168 million.
Clio Health - Bronze for Film Craft
To remind parents how deliciously therapeutic hot chocolate can be, we invented Melt Therapy: an activation where Canadians can melt away the thing we all hate the most - the last couple of years.
We also built a website so anyone in Canada could order a free kit and do some melting at home.
They sold out faster than you can say “Nestle Carnation Hot Chocolate.”
Art Direction/Design: Elma Karabegovic
Illustrators: Viela Design
Drive-thrus aren’t designed for trucks. So, we helped Fountain Tire change that.
Creative Directors: Matt Antonello & Noel Fenn
Recognition:
ADCC, Experiential - Bronze
AdForum 2020 - Most Awarded Globally in the Automotive Category
CMA, Business Impact - Silver
Epica Awards 2020, Experiential & Shopper Marketing - Bronze
MIAs, Best Use of Media - Gold
MIAs, Best in B2B Marketing - Gold
MIAs, Best in Niche Targeting - Silver
MIAs, Best Use of Media in OOH - Bronze
MIAs, Best in Automotive - Bronze
Strategy Awards - Silver
SIA Awards, Acting on Insights - Silver
SIA Awards, Experiential - Silver
SIA Awards, Targeting - Silver
Romance is overrated, but bromance? It's a beautiful untapped well of awkwardness.
For Valentine's Day, we turned Pizza Hut boxes into cheesy cards and got bros to send them to their significant bros.
I got to brand Creekside Winery's very first cider.
I also got to drink it.
So, why “Rood Apples” (you quietly don’t ask yourself)? Well, Creekside makes their cider with 5 kinds of red apples in a town founded by the Dutch. Red in Dutch is Rood and everyone knows Canadians are anything but. Et voilà. Rood Apples.
